robbie can help.
marketing + operations consulting
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what can robbie help with?
marketing: Robbie turns your ideas and overwhelm into clear marketing plans that feel doable! Robbie helps you find your marketing voice and selling points, writes content for websites and promotional materials, provides social media guidance and sets you up to post your own content.
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operations: Robbie coaches on overall business strategy and daily operations. Small business owners want to - and should! - focus on the unique skills that led you to start a business. Robbie will focus on hers - helping you get unstuck and moving your biz forward.
human connection: Most notably, Robbie brings an authentic, human touch to this digital world. She listens thoughtfully and empathetically, tailoring guidance to help you turn ideas into tangible products and results that feel like you and your brand, ultimately helping you convert ideas to profit.
Robbie can help.
about robbie
Robbie has wide-ranging experience in organizational growth, marketing, and project management. Robbie has a passion for thinking through a vision, always considering the big picture while understanding the tiny pieces, and crafting messages to help a client be heard. Marketing experience in message guidance and development; copy editing and original content development for digital and traditional mediums. Robbie has experience with small business development, social justice issues, and retail operations leadership. Operations experience in business development, including proposal management; project management, including tracking tools and analysis; and developing standard operating procedures, including workflows, checklists, and guidelines. Robbie has a BA in literature and business from American University.
client testimonials
Mark Wasson
M.A. Wasson Coaching
I’ve had the privilege of knowing and working with Robbie for 20 years, and she has been instrumental in helping me shape my business. Robbie supported me in designing and creating content for my website, and her impact has been immeasurable. Every time I work with Robbie, she brings her sharp, strategic, detail-oriented mindset, always balancing the big vision with the necessary focus on each piece of content.
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Robbie's ability to listen deeply to my needs and turn them into clear, authentic messages is something I truly value. She has a beautiful way of seeing her work through the eyes of the audience, ensuring that the messages I share are impactful and aligned with my values and vision. What sets Robbie apart is her skill in blending complex ideas into cohesive, engaging content that speaks directly to the audience. Her expertise in organizational growth, business development, and communication is evident in the work she delivers. Robbie hasn't just crafted words for me, she has helped me build strategies and priorities that shape how I communicate and connect with my community.​
Marcy Weisberg​
Marcy Weisberg Organizing
Starting my home organization business was overwhelming until Robbie stepped in. Robbie transformed my scattered ideas into a cohesive plan with spot-on suggestions. Beyond crafting excellent copy, she set up vital processes to make running my business easier. Thanks to Robbie's creativity and guidance, I launched my business with confidence and clarity!
Marie Connor
Marie Connor Art
I am thrilled to share my experience with Robbie Kaplan, my website and branding consultant. Robbie is truly superb in her field! From our first meeting, I was impressed by her ability to listen attentively and ask the right questions that guide me to deeper insights. Robbie's feedback is always honest, clear, and incredibly helpful. Robbie has a unique talent for helping me articulate my thoughts, ensuring that my messaging is not only clear and concise but also tailored to the audience I aim to attract. Robbie creates a safe space where I feel comfortable expressing my ideas, and I always leave our discussions feeling heard and understood. As someone who finds editing and branding daunting, I often feel out of my depth, yet Robbie never makes me feel inadequate. Instead, she takes the raw ideas I present and skillfully helps me find the perfect words to express them. She communicates with respect and encouragement, making the process enjoyable and empowering. I believe that if Robbie weren’t such a brilliant consultant, she would excel as a life coach—she has a calm, diplomatic approach while steering me in the right direction.
Robbie's unwavering support makes a world of difference. I can't recommend Robbie enough to anyone looking to enhance their website and brand presence. She is a true gem!
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